︎


Krystal Brauer


Krystal Brauer 

PROJECT 7︎︎︎ Build Institute Branding



  • Non-Profit
  • Brand Identity 
  • Art Direction

︎ Build Institute’s programming is based on national standards for entrepreneurship education. Their mission is to help people nurture their business ideas by giving them the necessary tools, resources, and support. In under a decade, Build classes have successfully graduated over 900 aspiring and experienced entrepreneurs. 

Our updated identity system focuses on Build Institute's three sub-programs, Start, Build, and Grow. We kept the idea of the “blocking” system but tried to  create more unity & connectivity in the compositions. We then applied the updated system to a variety of print and digital applications, including posters, business cards, folding brochures, and social media.

Build Institute Sub-Programs



Updated Sub-Program Marks


Updated Color Blocking System




Updated Typography



Sub-Program Lock-Ups



Social Media Applications
















Print & Physical Applications

Project 1 ︎︎︎ City of Ann Arbor

Project 2 ︎︎︎ Washtenaw Community College

Project 3 ︎︎︎ School of Public Health

Project 4 ︎︎︎ State of the Detroit Child

Project 5 ︎︎︎ Ralph C. Wilson Jr. Foundation

Project 6 ︎︎︎ CANCAN Detroit

Project 7 ︎︎︎ Build Institute Branding

Project 8 ︎︎︎ Plum Market Grocery

Project 9 ︎︎︎ This is Katya Typeface

Project 10 ︎︎︎ Fear of Sleep

© Krystal Brauer